Updated by Adify Digital Marketing
Google Ads has quietly rolled out a new security feature that’s especially important for agencies, enterprise advertisers, and teams with multiple account managers — multi-party approval (MPA). This addition adds an extra layer of protection to your account by requiring a second approval from another admin before certain high-risk changes are applied.
🔍 What Is Multi-Party Approval? 🤔
Multi-party approval is a safeguard feature designed to prevent unauthorized, accidental, or malicious changes from disrupting your Google Ads account. Instead of one admin making high-impact changes on their own, the system now requires two sets of eyes before sensitive actions go live.
This helps protect your campaigns, user roles, billing, and access control — especially important for larger organizations with many users.
🛡️ Which Actions Need Multiple Approvals?
The new multi-party approval system focuses on high-risk administrative actions that could significantly affect your account’s security or setup. When an admin initiates one of these, Google Ads will automatically create an approval request that must be reviewed and approved by another eligible admin.
Some examples include:
🔹 Adding or removing account users
🔹 Changing user roles or permissions
🔹 Other changes that affect account control and structure
📝 How It Works – Step by Step
Here’s how the new approval flow works:
- Admin makes a sensitive change – For example: adding a new admin user.
- Google Ads generates an approval request – A prompt appears with details.
- Other eligible admins receive notifications – They get notified in-product.
- Approval must happen within 20 days – If no one approves it in that window, the change automatically expires and is blocked.
- Status labels help monitoring – Requests are labeled Complete, Denied, or Expired so your team can easily track them.
🧠 Why This Matters
🔒 Better Security for Growing Teams
When multiple people have access to a Google Ads account — such as in agencies, enterprise businesses, or shared management models — the risk of accidental or unauthorized changes grows. MPA helps manage this risk by requiring oversight before sensitive configurations are changed.
💼 Reduced Mistakes & Mis-Clicks
Even well-meaning admin changes can sometimes disrupt campaigns or billing. By requiring a second approval, Google Ads helps ensure that everyone agrees on the update before it affects your account.
📊 Transparent Record Keeping
Approval requests and statuses are clearly labeled, making it easier for teams to track who approved or denied changes — helping with accountability and auditing.
📌 Where To Find It in Your Account
Admins can view and manage these approval requests from the Access & security section inside the Admin menu in your Google Ads account.
If you don’t see it yet, Google is rolling this out in stages — so it may become available in your account soon if it hasn’t already.
🚀 What Marketers & Agencies Should Do Next
Here’s how to make the most of this security update:
✅ Communicate with your team – Make sure your admins know how MPA works.
✅ Review approval workflows – Decide who on your team will review requests.
✅ Document policies – Add internal SOPs for who approves what and when.
✅ Check regularly – Monitor approval status labels so nothing gets stuck or forgotten.
This feature increases safety while keeping your campaign workflows smooth.
📊 Final Thoughts
The new multi-party approval feature in Google Ads is a welcome addition for advertisers who value security, control, and accountability in multi-admin environments. It brings a thoughtful balance of protection without significantly hindering campaign management — making it especially useful for agencies and enterprise advertisers in 2026 and beyond.
⚠️ Disclaimer
The insights in this blog are based on current reporting and industry understanding of Google Ads features as of 2026. Feature availability may vary across accounts and regions. Advertisers should verify settings and functionality directly within their own Google Ads interfaces.
Published by
🔗 https://adifydigitalmarketing.com/
